(Salon is seemingly among the poor relations.)Īll this secrecy can best be explained by a continued desire for buzz George hasn't had so much ink since Cindy Crawford dressed up as George Washington for issue No. The issue has been embargoed until late next week, though some publications will see it before others. The tribute issue will not feature Kennedy on the cover, or so the magazine's publicist says. A combination of Hachette pressure and Kennedy-family omert` is keeping the demoralized staff from talking to reporters, but there was reportedly some grumbling over October's $4.95 price (two bucks more than before). Acting editor (and former, and possibly future, executive editor) Richard Blow oversaw its production even as Hachette dangled the sword of Damocles over his head. The October issue, due out next week, is being billed as a tribute issue, though it also features copy actually assigned and read by Kennedy. (He describes a chance encounter with Tipper Gore she advocates prayer in schools.) All that cultural careening gives me whiplash. Between such substantial fare as Melanie Thernstrom's story of a college professor wrongfully accused of rape and a beyond-boilerplate interview with Janet Reno are features on Rob Lowe and Mary J. Some say John's sister sees George as his most visible legacy and is willing to kick in a share of her considerable wealth to keep it alive.īut will George prove any more popular without its fallen leader? The magazine's candy-and-carbohydrates combo may seem just as unpalatable without the charismatic JFK there to front for it. The proposed deal would give the company rights to the magazine's content and name, as well as Kennedy's. Press reports say Hachette wants majority ownership in order to take a further financial risk George needs an estimated $15 million a year for several years before it is profitable. The terms would have to be renegotiated the old deal was a 50-50 split between Hachette and Kennedy. Then early this month Hachette CEO Jack Kliger confirmed he was talking with Caroline Kennedy Schlossberg, John's famously reclusive sister, regarding the fate of her brother's magazine.
It didn't get that size by giving away the store. With more than 200 titles in 34 countries, Hachette is, after all, the world's largest publisher of consumer magazines.
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George Stephanopolous and Christopher Buckley were mentioned (though, according to them, not actually called) and some suspected Hachette of trying to truss up a turkey or at least cadge a little free P.R. Then came stories of the publisher's search for a "name" editor to carry the mantle. Then came the crash and with the death of Kennedy (as well his wife,Ĭarolyn Bessette Kennedy, and her sister Lauren), a new life for George.įirst there were blind rumors of unnamed investors contacting Hachette in a buying frenzy.
The joint venture between Hachette and JFK's Random Ventures is due to expire at the end of this year and there was talk of taking it to another publisher or folding it all together. A punching bag for pundits since its launch, the monthly melange of politics and entertainment had already been losing circulation and ad pages when Hachette Filipacchi CEO David Pecker (Kennedy's champion in the company) left for the National Enquirer. lost his life in a plane crash in July, media analysts were putting a fork in his magazine, George.
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